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Gina’s sketchbook has been her place for personal introspection and exploration. For her clients, it’s been a pantry of ideas that populate the mood boards used to launch their discussions with her. The resulting projects have included work with Converse, BlueQ, Whole Foods and The US Postal Service.
Sketchbook parties are ANALOG! Now more than ever, it’s important for your humanity to shine through in your work. Physical materials invite the micro-decisions we call happy accidents. We’ll provide a range of materials for experimentation, and you’re welcome to bring old favorites or impulse buys you’ve been meaning to try. Sketchbook parties are IMPORTANT! A sketchbook is a place to experiment and grow without the pressure of judgment. Unlike deadline-driven illustration, you don’t have to make something amazing every time. That freedom helps you discover new ideas and aesthetics. Sketchbook parties are SOCIAL! With social media feeling less social every day, it’s a good time to lean into IRL connection, drawing alongside new or old friends in a format you can bring back to your own community. Sketchbook parties are ABOUT YOU! There’s no single right way to keep a sketchbook. We’ll share approaches, and you’ll choose your own path.