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Sanjana Sharma is an illustrator based in New York City, currently earning her MFA at Syracuse University. Her work is inspired by a deep passion for food, recipes, and the stories they tell. Drawing on her Indian roots, she creates lively, quirky illustrations that use humour to explore cultural identity and the universal joy of sharing a meal, bringing people together through laughter.
Many recipe books and food packaging in the market today rely on highly stylized food photography, lengthy instructions, and creating experiences that are appealing but often out of reach, ultimately alienating readers. This session advocates the use of illustrations in recipe books and packaging designs as a richer, more engaging method to retain cultural authenticity while also enhancing interactivity. Using my thesis on Konkani culinary traditions in India as a primary case study along with visual analysis, I demonstrate how illustration can overcome language barriers, weave cultural narratives, and humanize ingredients by celebrating their imperfections. I will also examine successful illustrated representations of food, from recipe books to packaging design, to understand comprehension and emotional resonance across different formats. Ultimately, I aim to inspire the use of illustration as a dynamic tool for cultural preservation and education, proposing applications in heritage projects, inclusive designs, and digital culinary platforms.